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Tara Fischer

Help the environment by surfing the web

April 18, 2018


Helping the environment has never been so easy, as all it takes is a simple search.

As of April 16, 2018, has planted over 25,500,000 trees across the Earth. is a web search engine and mobile app similar to Google, as well as a nonprofit conservationist organization, based in Berlin, Germany. Through user searches, 80 percent of the ad revenue the organization acquires is put towards planting trees across the globe. Every 1.1 second, a tree is planted, and the organization’s goal is to have planted about one billion trees by the year 2020.

The site tracks the number of searches performed by each user, and when a user hits 45 searches, a tree is planted., created by Christian Kroll, was launched on Dec. 7, 2009.

According to, “Kroll learned a lot about reforestation projects in the Atlantic Rainforest in Argentina and Brazil and also read Thomas L. Friedman’s book “Hot, Flat and Crowded.” It taught him a lot about the connection between globalization and climate change and how planting new trees could actually neutralize CO2 emissions on a big scale. This is when Kroll realized he wanted to engage in forest preservation to help the environment. He came up with the idea of a search engine that helped finance planting and restoration projects.”

The Friends of Usambara Society, Gunung Saran Lester Foundation, PUR Projet, The Eden Projects, and Entrepreneurs Without Borders (OZG), are just some “planting partners” of

By downloading to one’s phone, or using it as a default search engine, users can essentially help reduce the impacts of climate change, and neutralize CO2 emissions, just by simple web searches.

For more information on the projects of, visit

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